Case Study – Skipton Building Society


Skipton_GrassrootsWebSkipton Building Society is working with Project Dirt to develop its Grassroots Giving Cluster to connect and support community & voluntary groups by planting firm roots for future success.

Skipton have provided a helping hand to a wide range of community and voluntary groups from sporting clubs such as Molesey Boat Club (their funding provided support for Molesey’s athletes in their training towards the London 2012 Olympics) to looking for singers to join a new Choral Society! In the south west in 2013, they supported a wide range of projects including 2nd Dursely Rainbow Brownies, Gloucester City Ladies FC, Watchet Conservation Society, Boscombe Community Interest Company, Bus2Go and Lady Modiford’s School. In fact they have just completed a survey on what they did in 2013 that revealed what a success Grassroots Giving has been:

  • 90% of groups believed it will help them to continue with their work in the future
  • 73% reported that the programme has helped them to reach more people
  • 70% of respondents gained more press coverage as a result of the campaign
  • 66% of the winning groups were not on social media before but have now joined it to help them further promote their groups
  • 100% would recommend GrG to other community groups

Skipton Building Society continues to help smaller groups, clubs and organisations to have the biggest voice in their communities by teaming up with Project Dirt, a social network set up specifically to help community and voluntary groups from around the UK get better connected with one-another and their own communities. The Grassroots Giving ‘cluster’ on Project Dirt acts as a ‘hub’ for all Grassroots Giving followers connecting Grassroots Giving winners and past/future applicants from around the country, allowing them to promote their events, knowledge share, recruit and manage volunteers, share best practice and gain access to more funding and learning resources.

Being part of the Grassroots Giving Project Dirt community will allow groups to engage with a wider network of people local to them and better raise awareness of all the great work they do in their local area. And of course, this is providing the Building Society with many opportunities to promote their support to their existing and prospective customers too!

To learn more about Skipton Building Society’s support of Grassroots Giving, click here or to visit their cluster on Project Dirt, click this link.