I write this article just after the #24hrtweet charity tweetathon has finished, of which I am very proud to say I played a small part. It was a brilliant example of how good causes can use social media to raise their profile and get lots of people involved. What I’m particularly proud of is that we managed to get it top trending on Twitter for a short while – albeit at 7.30am on a Saturday morning!!
The concept was the brainchild of Karen Clarke, Head of Business Development and Fundraising at St Loye’s Foundation, who wanted to give the charities a chance to increase their own followers on Twitter and raise awareness whilst “… having a lot of fun”, as well as to demonstrating the value of local charities working together in partnership.
I found out about it simply through a request put out from St Loyes on Twitter
There were three featured charities St Loye’s Foundation, Headway Devon and Hospiscare, although tweeters were encouraged to mention other good causes too. What made it so simple to support was that a rota of hosts from the local active ‘Twitter Community’ were given information about these charities to tweet out as part of our general tweet ‘chit-chat’ during the tweetathon, which ran between 8 am on Friday 29th October and 8 am on the following Saturday (I was a co-host of the final shift!).
But the truly vital part was taking account of Twitter search by using the hashtag and phrase #24hrtweet. This enabled the subject to be picked up easily by other tweeters (followers of the hosts) who then spread the word. And the advantage of it being done for 24 hours was that our efforts caused the hashtag to trend on twitter during the quieter hours – more importantly to be the top trend, which will boost the coverage potential of the featured charities. And it also demonstrated that even small groups of people can get noticed in the wider world!
In a personal respect, it was a great way to find out more about how Twitter can work to help – and sometimes to hinder. The only negative in this exercise was the medium of Twitter itself, which has such clever software that if it thinks your actions resemble spamming (ie sending out too many tweets in too short a time), it temporarily disconnects your account, which it did to a couple of the hosts (me included!). Luckily it is only temporary but could have been very inconvenient.
A big thank you goes to Karen at St Loye’s for the opportunity to participate and to my co-hosts who did a splendid job in keeping the #24hrtweet going – not only was it a great way to get personal satisfaction from playing a small part in helping some local charities, but also the opportunity to converse and engage with some great people through the channel of social media.
I urge you to try it! You never know what it will do for you AND your business!
I’d love you to comment with your examples of linking with charities – either as a volunteer or being the charity that was helped. If you want to know more about how to help local charities and communities through your business or any aspect of Corporate Social Governance, contact me via my Twitter account (@DangerousMkting) or our Enquiry Page.