Dangerous Marketing Ltd focuses on delivering solutions to the smaller, owner-managed business to accelerate their growth sustainably and profitably. As described on our About Us page, we do this through a variety of routes, delivering either hands on operational resource or operating as a consultant/mentor to advise and guide. The following provides a flavour of these different approaches to suit clients’ key needs or you can view our latest video which provides additional information on each approach:
Interim Marketing Specialists
Our Interim Marketing Specialists work hands-on within a client’s business on a retained basis for 12 months or longer to become their in-house Marketing Manager. Focussed on increasing sales and revenue, our interims are senior marketers who bring a wealth of experience, knowledge and very useful contacts to accelerate growth sustainable and profitably.
Dangerous Marketing supplies marketing interims specifically for Micro and Small businesses in the south west as we recognise that they typically cannot afford full-time, employed marketing support. Therefore our interims work part-time (usually one day a week) on a fixed budget – the client only pays for actual hours time worked, because unlike employees, interim’s do not charge for National Insurance contributions, holiday or sick pay.
Our retainer projects are designed around what is safest for the business’ cash-flow – so we have two options for clients:
- If our Interim is only required for a half day each week, we charge a monthly fee that is based on a reduced rate compared to our Fixed Fee contracts.
- If the growth plans require more of our interim’s time, we reduce the stress on the cash-flow by deferring up to 50% of our fee for a year – the deferred element to be paid out of a percentage of the growth that the interim generates. However this fee is charged at a higher rate, so the overall costs will be greater (but still very good value!).
Fixed Fee Contracts
If you just want a taster of what we can do, say for a specific project activity we offer Fixed Fee contracts, where we agree a fixed number of hours on a fixed hourly rate. And as typically these type of projects have a specific activity or result as their outcome, we also promise that if the marketing activity takes longer than the originally agreed number of hours, we will complete the project without charging any extra, so you know right from the start what the budget is.
We have three main types of Fixed Fee (short-term) contract:
10 sessions (delivered at location of your choice) up to three hours each – ideal for one-to-one marketing consultancy or mentoring or one-to-few sales training.- 30 hours to be used as required – ideal for specific marketing projects such as promotion of new product launch or introduction of social media strategy.
- Quarterly Strategy Reviews – for businesses with developed strategies, we facilitate 4 x quarterly reviews throughout the year with the senior management team. This includes access to our consultant by phone/e-mail throughout the year. Topics covered include:
- are the metrics still appropriate?
- are the markets being exploited to their optimum rate of return
- checking that high growth rate is not depleting internal resources.
Leadership Development for Business Owners & Directors
Through our links with Pragmatic Performance Management, we also have access to:
- Leadership and Management Coaches and Trainers
- MBTI® Assessment for individuals and teams
- Board Level Mentors who provide Board Advisory Services
enabling us to deliver training solutions targeted at the specific needs of the business owner and senior management team. For further information, visit the Leadership Strategy and Development blog we share with Pragmatic Performance Management. Alternatively if you want to find out more in relation to your business’ specific needs, contact us here:
