Here’s some links to news articles from the world of Marketing that were featured in December 2011.
Click on the link to go to the original article (all copy write remains with the original authors).
Facebook in the news:
- Marketing Week: Facebook now ‘equal’ to traditional ad platforms
- New Media Age: Facebook completes three-month privacy audit
- Marketing: Facebook ordered to boost privacy after critical audit
Compliance and Regulatory news:
- New Media Age: ICO releases guidance for site owners to step up cookie compliance
- Marketing Week: Ofcom decides not to increase the number of ads allowed on TV
Brands:
- Marketing Week: Success of Sky’s broadband campaign leads to reduction in marketing spend
- Marketing Week: Tesco value perception falls dramatically
- Marketing Week: Channel 4 steps up development of games based on TV shows
Technology:
- New Media Age: Smartphone ownership doubles in a year
Reviews & Miscellaneous:
- Marketing Week: Marketers are the ‘most hard-working and ambitious’ workers
- Marketing: Review of the Year: Top 10 marketing moments of 2011
- Marketing: The Annual 2011: Top 10 celebrity ads
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